focus15

About Focus15

Mission

To give every founder the structure it takes to build a business that actually survives.

We've experienced firsthand how difficult it is to build a new business — and we believe there is a better approach, grounded in structured, data-driven methods.

Where it started

Focus15 began as a consultancy, working directly, one-to-one, with early-stage founders. Sitting across the table from them, the same pattern kept showing up: it was almost never the idea that held a business back. It was scattered priorities, unclear thinking, and a lack of real structure at exactly the moment it mattered most.

That observation, repeated often enough, became the whole point of Focus15: build the structured process worth putting on top of the idea. Over time, that same process led us to build a series of online platforms — 4W1N, Stratups, and Growth Match — designed to bring that same discipline to more founders than two people's calendars could ever reach alone.

Today, we're working to reach as many founders as possible, giving them the support they deserve to succeed.

Directors

Ian McCartney
Ian McCartney
30+ years experience

Startup ecosystems, FMCG and EdTech ventures, board-level roles in global corporations. Deep experience in early-stage growth, commercial strategy, and multinational supply chain. Works directly with founders through Focus15's local authority programmes, and is listed on Growth Match as a Growth Partner, on the same terms as any other provider.

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Ismail Kafescioglu
Ismail Kafescioglu
30+ years experience

Strategy leadership at top-tier multinational consumer goods firms, including taking a concept to a multi-million-pound business in five years — building its commercial and manufacturing infrastructure from the ground up. Also engages directly with founders through Focus15's local authority programmes, and appears on Growth Match as a Growth Partner, listed on the same footing as any other provider.

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